How to Configure Conversion Events (Post iOS 14.5)

Once you have verified your domain, you can now configure your event tracking!

• • Access the Events Manager for your Ad Account. 
    • https://www.facebook.com/events_manager2/ 
  • Select “Aggregated Event Measurement”, Then “Configure Web events”
  • Locate domain -> Click row -> Click “Manage Event”
    • To the top-right, click “Add Event”
    • Under “Pixel/Custom Conversions”, select client Pixel from the dropdown
    • Under “Event Name” select Lead

• Optional: If you would like to track any of the Funnel questions\
  • Repeat the three steps above, but on the last step, select “Contact”

DONE! - There should be 1 (or 2) configured event(s)!

NOTE: For the above to work, you will need to have

• Verified Domain
• Pixel tracking for “Lead” set-up on the “Thank You” page of your Funnels

Facebook Article: https://www.facebook.com/business/help/422408905612648