If you have not heard, Apple recently came out with an update for their iPhones (iOS 14.5) on April 26th, 2021. This update came with the typical new emojis and basic bug fixes, but Apple released something with this update that will affect all iPhone users and Facebook advertisers. This is the removal of automatic data tracking for data privacy.
Apple will now be requiring all its users to decide whether they would like to opt-in (or out) of data tracking on all of its apps in the Apple App Store, most importantly here, Facebook. Though this may seem like a small change, it will have long-lasting effects on the advertising platform, as this tracking is what allows for accurate interest targeting, conversion tracking, and other important features that support advertisers in running scalable and successful campaigns. Not to mention show users ads that are relevant to them!
It is important to note that Facebook is fundamentally against this update. You can check out the article from them below to learn more about their stance
The good news is that Facebook is fighting and advocating for us advertisers! In doing so, they have laid out a few action items to knock out to make sure your conversion ads do not get paused and their platform continues to work for us.
These steps are...
- Verify your domain with Facebook
- Set-up your conversion events - https://support.leadpops.com/hc/en-us/articles/1260804701829-How-to-Configure-Conversion-Events-Post-iOS-14-5-
Note: Verifying your domain does you no good if you are using our designated Funnel URL's such as (secure-clix.com), so you will want to create subdomains for your funnels to make sure you can configure your conversion events.
The good news is that if you are a paying DIFM Facebook ads client, WE'VE GOT YOU COVERED!
If you are interested in learning how we can help you navigate through this new change, please use the link below to schedule a Digital Marketing Assessment to learn more today!
Lastly here are some additional articles on how this change can/will affect Facebook advertising if you are interested.
Jon Loomer Article: https://www.jonloomer.com/ios-14-and-facebook-ads-what-we-know/
How Apple’s iOS 14 Release May Affect Your Ads: https://www.facebook.com/business/help/331612538028890