Cold Calling Script (call/appointment setting service version)

Intro:

"Hi [name], this is [your name] calling from [company]. I came across [company name] while researching top [industry] businesses in the [city] area. You stood out as one of the premier providers based on your [years in business, reviews, reputation etc]. Do you have a few minutes to chat?"

Rapport Building:

"I'm always impressed seeing companies like yours that have really built a strong brand and reputation in the community. Can you tell me a little bit about what makes [company] stand out in your view?"  

Transition: 

"The reason I wanted to reach out is that I work closely with [Market Connector], a leader in [MC's industry]. They are selectively inviting prominent local businesses to be part of an exclusive partner network, and I wanted to discuss with you since you seem like an ideal fit."

Situation/Benefits: 

"Essentially it involves collaborating on occasional client referrals when there's a good match, and in exchange partners get access to [Market Connector's] proven marketing assets and lead gen tools. Many partners see a significant lift (10-20%+ increase) in new qualified leads within a few months. Is this the kind of opportunity you'd be open to learning more about?"

Exploration:

"Have you collaborated with other businesses on co-marketing before? What’s worked well or been challenging?" 

Commitment:

"I think there’s strong potential for us to work together based on our research on [company]. Would you be open to a 30 minute video call with [Market Connector] to discuss details? I have Tuesday at 3pm or Friday at 10am - which time works better?"