Cold Email to Referral Partner (pest control example)

Here is a cold outreach email to a potential pest control referral partner, with context on the motivation of the mortgage advisor:

Subject: Let's help each other generate more local leads 

Hi [Name],

As a fellow business owner here in [City], I know how hard it can be to attract new customers, especially with increasing competition.

I started offering select pest control partners like yourself access to a free marketing system because I wanted to provide genuine value to companies I work with, not just ask for referrals. 

The marketing system makes it easy to turn potential clients into scheduled appointments by capturing leads from the marketing you’re already doing. No extra costs or effort required.

In exchange for adding you to my exclusive network and making the system free, all I ask is that you keep me in mind if any homeowner needs financing down the road. No obligations whatsoever.

My goal is to build relationships with quality local companies like [Company Name] through value-driven partnerships. I never want it to feel like I’m asking too much or that I don’t appreciate your business.  

If you're open to learning more about the lead generation system, I'd be happy to give you a quick demo and get your website set up at no cost. Give it a test drive, and if it works well we can explore working together more over time.

Let me know if you have any questions! I look forward to your thoughts.

[Name] 

[Company / Title]

The focus here is articulating the motivation clearly, emphasizing the no strings attached nature of the partnership, and leading with value rather than an explicit sales ask. This helps build trust and transparency.