Cold Calling Script (Market Connector version)

Intro: 

"Hi [name], this is [Market Connector’s name] calling from [company]. I came across [company name] while researching top [industry] businesses in the [city] area and wanted to reach out. Do you have a few minutes to chat?"

Rapport Building:  

"I’m always impressed seeing companies like yours that have built such a strong reputation here. Can you tell me a little bit about what makes [company] stand out?"

Transition:

"The reason I wanted to connect is that I’m selectively assembling an exclusive group of prominent local businesses to collaborate on referrals and collective marketing. Based on your success, I think you would be an ideal partner and wanted to discuss with you." 

Situation/Benefits:

"Essentially it involves exchanging occasional client referrals when there’s a good match. In return, my partners get access to my proven marketing assets and lead gen tools at no cost. Many partners see a significant lift (10-20%+ increase) in new leads within months. Is this something you’d be open to learning more about?"

Exploration: 

"Have you collaborated with other businesses on co-marketing before? What’s worked well or been challenging?"

Commitment: 

"I think there could be a great fit based on my research on [company]. Would you be open to a 30 minute intro call to discuss details? I have availability Tuesday at 3pm or Friday at 10am - what time works better for you?"