Sample Referral Partner Success Action Plan (pest control company)

Here is a suggested action plan and playbook for a pest control company to maximize success with Elite Sphere:

Quick Wins:

- Install conversion path on website - Make it easy for site visitors to request service.

- Set up lead gen form for free inspection offer - Great for digital and print ads.

- Create QR codes linking to lead gen forms - Place on all marketing materials and vehicles. 

- Send email blast to customer list with lead gen links - Start capturing leads from existing contacts.

- Post on social media about free inspection offer - Leverage existing followers.

Long-Term Success:

- Identify ideal customer profile - Target marketing to high-value homeowners.

- Run Google/Facebook PPC ads to landing pages - Drive more traffic to capture forms.

- Create YouTube videos optimized for targeted keywords - Increase organic visibility. 

- Add ebook/content offer to website for lead magnet - Nurture prospects with valuable info.

- Utilize CRM integration - Track lead quality and focus follow-ups accordingly. 

- Implement email/text nurturing campaigns - Develop relationships with prospects.

- Request testimonials from happy customers - Build credibility and social proof.

- Ask for introductions to referral partners - Expand reach through partnerships.

- Continuously split test lead gen form layouts/offers - Optimization increases conversions.

By following this playbook, pest control partners can tap into quick lead generation opportunities while also implementing tactics to drive substantial growth over the long-term. The same framework can be applied to develop playbooks for other referral partner types as well.

EXPANDED:

Here is an expanded action plan with 50+ marketing suggestions for a pest control company to maximize success with Elite Sphere:

Website Traffic:

1. Install conversion paths on every page of your website

2. Add lead gen forms to key landing pages like "Pest Control Services"

3. Create a popup or banner with lead gen CTA for site visitors

4. Add lead gen links to navigation menu for easy access

5. Feature lead gen offers in website banners and hero sections

6. Create a sidebar/sticky widget with lead gen CTA

7. Update "Thank You" page copy to mention free inspection

8. Add lead gen forms to blog posts and resource pages

Digital Ads: 

9. Create Google/Bing search ads leading to lead gen pages 

10. Make Facebook/Instagram ads with special offer lead gen form

11. Retarget website visitors with special deals on social and Google

12. Run YouTube video ads optimized for pest control keywords

13. Create Instagram Story ads with swipe up lead gen forms

14. Advertise on streaming TV services like Roku

15. Leverage native ads on news sites and ad platforms 

Print Marketing:

16. Update all print materials with QR codes linked to lead gen forms

17. Mail postcards to homes in your service area with lead gen URL

18. Print door hangers with special offer and QR code for scanning

19. Place print ads in local directories and magazines 

20. Advertise lead gen offers on billboards 

21. Wrap vehicles with lead gen call-to-action and QR code

Email & Text: 

22. Send email drip campaign to website visitors without converting

23. Email customers asking for introductions to potential referrals

24. Promote special deal via email and text message blasts

25. Send email nurturing tracks to leads from digital ads 

26. Use email signature with linked CTA to schedule inspection

27. Text recent customers special deals to come back for service

Social Media:

28. Post lead gen link/form on all social media profiles 

29. Run lead gen offer ads on Facebook, Instagram and more

30. Leverage Instagram Stories and Facebook/Instagram Reels

31. Go live on social platforms like Facebook and talk about offer

32. Create YouTube videos about pest prevention and include lead gen CTAs 

33. Partner with influencers in your area to promote offers

34. Join local community Facebook Groups and share lead gen posts

35. Run contests and giveaways connected to lead gen forms

Referrals:

36. Ask happy customers for introductions to friends/family

37. Offer $10 refer-a-friend credit for every lead generated

38. Print referral cards for customers to pass out 

39. Mail referral partners value offers to share with their audience

40. Co-market with related service providers in other industries

41. Speak at local events and network to find referral partners

42. Join a local business networking group

43. Host a roundtable with local businesses to share opportunities

Other Tactics:

44. Sponsor local events and promote lead gen offer 

45. Rent tradeshow booth space and capture leads

46. Host Facebook Live Q&As and webinars with lead gen

47. Run Facebook/Google Location targeting ads 

48. Repurpose top-performing content from social on website

49. Continually test new lead gen offers, copy and layouts

50. Analyze results monthly and double down on what works

This expanded plan provides 50+ highly specific tactics across every marketing channel to fully leverage the lead generation tools.