AMA with Andrew Pawlak - 8/1/2024

Register for the next Ask Me Anything with Andrew Pawlak here! 

Based on the AMA/Training Call transcript and the insights shared, here are the biggest takeaways/action items a loan officer could execute to start generating more organic leads:

Main Discussion Points:

1. Content and Website Audit: Andrew advises Travis to hold off on making changes to the website until an audit is complete. This approach prevents any potential conflicts or redundancies in work, ensuring that any new changes are informed by the audit's insights.

2. Integrating Videos into Website: They discuss the integration of video content into the website. Travis has videos primarily on social media and wants to organize them effectively on the website. Andrew suggests waiting for the audit results before implementing changes and mentions using tools like Balloon Smash or similar plugins that might help automatically feed videos from YouTube to the website.

3. Effective Content Strategy: The importance of planning content strategy meticulously is emphasized. Andrew points out that it's better to have a well-thought-out plan before making live changes to the website to avoid potential issues and to ensure the content aligns with overall marketing goals.

4. Use of Draft Pages: Andrew notes that using draft pages in Squarespace is safe for testing changes without affecting live pages that are under review. This method allows Travis to experiment and prepare content without disrupting ongoing audit processes.

5. Content Conversion Strategy: There’s a focus on not just creating content but ensuring it is conversion-optimized. Andrew discusses embedding videos in a way that keeps users on the site and encourages actions, such as filling out lead forms, instead of redirecting them to platforms like YouTube.

6. Leveraging Educational Content for Conversion: They talk about how educational content should be structured not only to inform but also to convert. This involves embedding call-to-action (CTA) elements strategically within the content to engage users and guide them toward making inquiries or requests.

7. Referral Partnerships and Co-Branded Pages: The conversation includes strategies for using co-branded pages to facilitate referral partnerships effectively. This can enhance credibility and track the origin of leads, which aids in refining marketing strategies and recognizing effective partnerships.

This AMA provides valuable insights into how strategic content management, thoughtful integration of multimedia, and a focus on conversion optimization can significantly enhance digital marketing efforts.