Template 3

This template is great for leads that have expressed interest and requested a property list or report, where you just get a name and email address. Send this immediately, ideally, as the autoresponder to your email capture.

The idea is to separate the more serious prospects from the suspects by driving them into your mortgage pre-approval Funnel.

Simply copy and paste the text below into your email marketing software, insert the link driving recipients to your leadPops Conventional Purchase Funnel, and select the segment if your database you want to send to.

Subject: Attention Required: Please Read

Hi %FIRST_NAME%,
Wanted to confirm that we received your request for properties in (TOWN). 

An important step in matching you up with your dream home will be figuring out what you can afford—that way you know exactly what price range you should be looking in, and don't waste time with homes that are outside of that range. 

The best way to determine correct pricing on homes is to get pre-approved. 

If you start off by getting a pre-approval, you can sort by price, identify the right neighborhoods, and find your dream home much faster.

To help you with this step, we'll provide you with a free, no-obligation pre-approval letter— our online pre-approval letter generation tool only takes about 60 seconds.   

Looking forward to helping you with your new home.

--

Your Email Signature

P.S. — I'll be following up with a quick call to discuss your needs and provide a free, no-obligation home purchase consultation, so watch for my number (XXX) XXX-XXXX. 

I've helped many homebuyers in the local area save time, money, and hassle on their home purchase, and I'll be happy to help you do the same.