Check out the following video for our latest release, or read more below:
New feature alert!
Formerly, a Facebook Pixel could fire at two points within a leadPops form:
- At the front end of a form, which helps you track the conversion rate of ad views to ad clicks.
- At the thank you page of a form, which helps you track the conversion rate of ad clicks to lead.
You may now add a Facebook Pixel on any individual question within your leadPops form to track responses and build your audience. For example, the pixel could fire when a lead chooses either “Good” or “Excellent” credit. This ensures Facebook continues to target similar profiles that might answer the credit question in the same way.
Why does this matter?
The effectiveness of your Facebook Ads depends on your targeting and who you’re putting your ads in front of. Facebook has an ever-changing interface and unfortunately removed a lot of the targeting parameters that marketers could formerly use. Although they have removed these parameters on the front end, Facebook still uses a lot of user data behind the scenes.
How does it work? If a lead clicks on your ad, Facebook considers the profile of that user who "converted," and will build an audience of similar users to get more conversions.
The problem is, Facebook’s idea of a conversion (i.e. a lead clicking on your ad) does not match what ultimately matters to you (i.e. a lead becoming a new client)
Therefore, we’ve taken a look at opportunities within the funnels themselves to improve targeting and create a better audience for you. You can now win bigger than ever before!
By adding a pixel to individual questions, your leadPops form communicates to Facebook when users are answering questions on the lead form that you like. For example, the pixel might fire if a lead chooses "good" or "excellent" credit. Then, Facebook’s targeting continues to build your audience based on similar users.
How do you use this feature?
First off, we recommend that you run a Facebook campaign designed with an ad objective of “Conversions," that's optimized to generate "Leads." If you've tried this strategy and you are successfully generating leads, but they're not exactly the types of consumers you want to work with, THEN we recommend implementing the Facebook Pixel on individual questions as described above to further specify your target audience.
- Log in to Facebook to get your Pixel Code. Facebook has instructions on how to do that here.
Log in to your leadPops Admin Panel. As always, if you see "Fast Track to Success with
leadPops Funnels," be sure to push the blue X in the upper right corner to close this screen.
- Find the form within your Admin Panel that you're using for your Facebook Ad Campaign. Click "Edit" and then "Pixels" in the drop down menu:
Select "Add Code," and then fill in the following fields:
Code Type: Facebook Pixel
Code Placement: Funnel
Code Name: You can create any name to keep track of your campaign
Pixel ID: Copy your Pixel from Facebook
Tracking Options: Ensure you select "Page View + Questions" for this strategy
Questions: You may select as many or as few questions and parameters as you'd like. For a successful campaign, you may not want to add too many specifics.
Voila! Your Facebook ad will now begin to optimize your campaign for users who might answer the questions similarly to your target market.
Need some help?
Does this content feel like it’s over your head? Are you too busy to create and manage a Facebook Ads campaign?
We get it, it’s complicated and takes a lot of time to dial in this process! Not to worry, you can say “Do It For Me, leadPops!” and we’ll create the campaign on your behalf. Click here to schedule your 1:1 Marketing Consultation and we’ll put together a customized Facebook Ad package based on what is right for YOU: https://leadpops.com/consult/