Check out a top-to-bottom guide on what to expect before your DIFM Facebook Ads launch.
Timeline: The timeline to launch this portion of your package is 10-12 business days from when we receive your completed checklist. However, there are a number of additional steps where we'll be reaching out to you. Please make it a priority to respond in a timely manner, or else the production timeline will be longer.
1. Fill out your Checklist
This is one of the most important steps for your campaign - so it's best to not submit any approximate guesses. Our on-boarding team is happy to help you submit your Facebook checklist and ensure it's done properly.
Even so, here's a brief video to showcase the proper way to submit a Facebook checklist.
2. Gain access to your Facebook Business Page and Ad Account
Once we have received your checklist, ad production is underway. We need to access your Facebook Business Page and Ad Account so that we may build and manage the ads on your behalf.
Our team will email you once we've submitted these requests.
How to approve Business Page Access:
If you go to your business page, there should be a grey bar towards the top of the page and a button that says "Settings." Go ahead and click on it. Then on the left-hand side there will be a button for "Page Roles." Once you click on "Page Roles" scroll down and you should see a request from leadPops.
If you're still not sure how to accept, click on this link for a 2-minute video on how to accept access.
How to approve Ads Manager Access:
In order to accept the ad account, go to facebook.com/ads/manager/account_settings/
You should see "Ad Account Roles" and a request coming from leadPops if you scroll down a little.
If you have any questions about finding the Ad Account ID or accepting our request to access your business page please let us know.
3. Connect your CRM
Then, we'll send an email to help connect your CRM. To be prepared, check out our full guide on what we'll need from your CRM software.
4. Update your billing information
As you know, in order to have your ads submitted to the Facebook platform, there is an associated "Ad Spend." We suggest $250 per ad per month for a successful campaign. Don't worry: we'll manage everything on your behalf and ensure the proper spend limits are in place. However, this ad spend does not ever pass through leadPops, and goes directly to Facebook.
Therefore, in order for the ad spend to be submitted to Facebook on your behalf, you must have an active credit card on file with Facebook.
Verify you have the correct card on file by clicking this link:
5. Confirm Test Leads
As we get close to launching your ads, we'll send through 1 test lead for each ad. Then, we ask for confirmation that the lead made it to your CRM. Please respond to our email once you've received the lead in your CRM.
6. Campaign launch: data analysis and optimization
Once the test leads were received, that gives us the "green light" to launch. At this time, you'll begin receiving leads that you can follow up with.
The campaigns will be in a campaign optimization mode, where we're collecting and analyzing the data. We like to give 3-4 weeks for the campaign to collect enough data before making any adjustments.
7. Marketing Success Check In Call
Once your campaign has been running for a few weeks, our Client Success Managers will reach out to schedule a 1:1 call where we review the campaign to date, provide valuable coaching, and ensure you're seeing success with the campaign.