With a leadPops Do-It-For-Me Facebook campaign, you can expect leads to regularly flow into your CRM. However, the level of success that you'll see as a business depends entirely on your process and commitment to your lead generation efforts. Check our video guide below for useful coaching on how to see maximum ROI.
How are you getting in touch with leads?
Speed to response - call, text, and email AS SOON AS THE LEAD COMES THROUGH
Automate your follow-up and save time! Use your CRM to send a text and email to the lead when it arrives.
Sometimes there will be inaccurate phone numbers and emails - this comes with the territory. Focus on those who do provide real contact info.
If you go on vacation or want to slow things down, let our team know and we can adjust things for you.
You need a system for organizing your leads
You can have your CRM do the follow-up for you, or you can even employe another company to do it for you.
MLO Shift, Whiteboard, Agent Legend, Lion Desk are a few great options. Talk to our team or check out our guide for additional options our clients are using.
Verse.IO can follow-up for you! Save some time and let Verse touch your leads 31 times over 6 months through texts and phone calls. Our team can set this up for you!
Have the right expectations!
Some leads will be ready in 1-2 months, some leads will be ready in 6-8 months.
Some leads will have great credit, savings, and a job, and some will have none of the above. ALL are worth following up with and working with.
Credit Repair - those leads that you can’t work, send them to a credit repair partner. Sam Parker @ firstname.lastname@example.org is a great contact for this purpose.
Increase the percentage of leads that respond
Update the SuperFooter of the landing page of the Funnels. Adding reviews or testimonials are great ways to build trust and credibility right off the bat with potential leads.
Update the Thank You page of the Funnel, such as adding a video. Aside from building additional credibility, this puts a face to name, and sets an expectation for the lead that you will be following up with them.
Brand exposure and the long game
You have to play the long game with online lead generation. Turning leads into closed loans isn’t going to happen overnight.
Build up your email database and pipeline so you never have a shortage of leads. Grow your brand so you are the local expert!