If you’re up to speed with leadPops at all you’ve heard us talk about our coveted lead capture tool: The Funnel. You may know what it is, you may been shown how they look and hopefully you have a ConversionPro Website with us integrated with funnels throughout!
The funnels are a huge part of what makes us top of line in online lead generation and in addition to them being integrated into a lot of our products, you have them at your disposal. Let’s face it, there is a lot of learn here at leadPops! With all that goes on in the mortgage world side sometimes finding time to learn can fall through the cracks. However, a little bit of time set aside to learn how to best implement Funnels can turn into a huge investment moving forward.
5 Key Ways to Customize Your Funnel
Call To Action
The call to action is a simple yet effective piece in online marketing. Information is great, but information overload can be detrimental to the main goal at hand. Funnel’s allow for the CTA to be fully customize-able to say succinctly what you wish the viewer to take action on. Use this feature to promote your funnels for specific neighborhoods, social groups, and events.
As soon as someone goes through your funnel, an alert is sent to your email! But did you know you can set your funnel alerts to send you a text message as well? Additionally you can add recipients to your lead alerts for specific funnels given to your LO’s or even RE Agents. Using this feature allows for proper tracking of which funnels are performing and better plan of attack on your follow up processes.
Thank You Page
Kindness is underrated. While it may be overlooked your Thank-You Page matters. The Thank-You Page can be customized to fit your needs, align with your style and project your personality to the leads that come through. When you reach out to them they will have a much more welcome feeling and good conversations on how you can assist them will flourish. You can even provide incentive’s on your Thank-You Page.
The Extra Content section allows you to provide additional information to your funnels. You can get creative with this by bullet points for information, a picture, or even a video. Just keep in mind to keep your message consistent and not try to overwhelm the viewer. As a marketer, there is opportunity to test what content you place here. Ultimately adding select content can be very helpful.
Funnels are great tool to share with your business partners! However, sharing the same funnel with multiple people won’t take you too far. The Logo-Combinator allows for a Co-Branded Funnel approach. Which gives you and your business partner exposure but also the incoming leads a sense of consistency from the platform they entered the funnel from.