AMA with Andrew Pawlak - 4/17/2025

Register for the next Ask Me Anything with Andrew Pawlak here! 

Based on the AMA/Training Call transcript and the insights shared, here are the biggest takeaways/action items a loan officer could execute to start generating more organic leads:

📘 Key Topics Covered

1. Training & Support Options

• Monthly AMA is for open discussion, but dedicated platform orientation calls are available for structured 1-on-1 training.

• These sessions are with experienced San Diego-based team members.

• Link was provided during the call for attendees to book training or support appointments.

2. Setting Up Google Ads & Tracking

• Jessica had questions about integrating her existing Google Ads.

• Andrew recommended using direct landing page links from rebel iQ in Google Ads (no need for "paths").

• Rebel iQ can install Google tracking pixels on user landing pages upon request for conversion tracking.

• Support is available to help retrieve and configure tracking tools.

3. Clarifying 'Paths' vs. Landing Pages

• Landing pages are for direct lead generation and used in ad campaigns.

• Paths are overlays or banners placed on third-party websites (e.g., agent sites) that link users to specific lead funnels.

• Paths are ideal for co-branded experiences and referral partner integrations (like with realtors).

4. Understanding rebel iQ vs. Convert

• Rebel iQ provides the lead generation front-end (landing pages, forms, etc.).

• Convert is the built-in CRM/follow-up system that:

  • Sends automated texts/emails after a lead comes in.

  • Tracks pipeline progress.

  • Is ready to use out of the box, but customizable.

💡 Client Insights & Successes

Jessica Collins:

• Shared that swapping out her company’s corporate webpage with a rebel iQ landing page resulted in:

  • 4 leads within days

  • 1 already under contract

• Noted better tracking, lead capture, and conversion through rebel iQ compared to her old company page.

Vanessa Tracy:

• Asked how to manage multiple loan officers within Convert and track lead attribution.

• Andrew explained:

  • Each LO can have unique branded forms or pages.

  • Tracking URLs or embedded parameters help associate leads with the correct LO even when not using individualized pages.

Jeremy Ruprecht:

• Asked how to “ramp up” quickly and become a power user.

• Andrew recommended:

  • Regular training sessions.

  • Investing in traffic generation (Google Ads, content, QR codes).

  • Leveraging agent partnerships and building a value-first referral strategy.

📖 Preview of Upcoming Book – Leads Apocalypse

• Andrew’s second book is nearing release (expected May 2025).

• Premise: The lead gen industry is broken; buying leads from third parties damages trust and branding.

• Message: Build your own lead engine for long-term control and success.

• Topics include landing pages, AI, reviews, traffic strategies, and consumer trust.

🔄 Ongoing Strategy Advice

• Focus on Attract > Capture > Convert.

• More forms = more entry points for leads (no per-form charge).

• Use QR codes, email signatures, Yelp, and Google Business to drive traffic.

• Build realtor partnerships through co-branded solutions integrated into agent websites.

✅ Final Takeaways

• Use the tools provided: platform orientation, support staff, and training calls.

• Think beyond digital ads — build an ecosystem of organic + paid + partner-driven strategies.

• You don’t need to master everything at once — just start implementing with support along the way.