RRDB L!VE Optional Add-On: Household Financial Indicators

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**NOTE** please read our RRDB L!VE article HERE before proceeding.

 

Gain deeper insights into your leads beyond basic contact validation. The Household Financial Indicators add-on unlocks powerful consumer-level data to help you prioritize, segment, and target high-value leads with precision.


🔍 What Is It?

This optional feature enriches verified leads with detailed financial indicators and metrics based on anonymized household-level data. These insights allow you to:

  • Prioritize high-income, high-spending, or creditworthy leads

  • Filter out lower-scoring leads for efficiency

  • Personalize outreach based on financial context

This enhancement is available for $1 per lead and integrates seamlessly into your existing RRDB L!VE verification workflow.


🧩 What Data Does It Provide?

📊 Household Financial Indicators

Each indicator is scored on a scale from Very High to Very Low:

Indicator Description
Household Income Level Estimated income from wages and other sources
Spending Level Estimated discretionary spending power after essentials
Active Credit Accounts Relative number of active credit and loan accounts
Credit Utilization Ratio of outstanding debt to available credit
Debt-to-Income Level Estimated total debt compared to household income
Credit Score Level Derived from anonymized credit profile segmentation

📈 Household Financial Metrics

These are quantitative values for advanced filtering and lead scoring:

Metric Description
Household Income ($) Annual income from all sources (wages, investments, etc.)
Spending ($) Annual estimate of discretionary funds
Affluence Rating Score (1–1000) based on spend, savings, and investability
Stability Rating Score (1–1000) indicating financial resilience

🧾 Required Information

To enable this feature for your leads, your forms must collect at minimum:

  • Street Address (number and name)

  • ZIP Code

Accuracy improves significantly if you also collect:

  • Full Name

  • Email

  • Phone

  • City and State


🎯 Best For These Industries

This data is ideal for lead prioritization in industries such as:

  • Insurance

  • Finance

  • Legal

  • Home Services

  • Real Estate

  • Automotive

  • Healthcare

  • Education

  • Travel & Hospitality

  • E-commerce

  • Retail

  • Telecommunications


🚀 Want This Enabled?

If you’re interested in activating Household Financial Indicators on your account, please contact our team. We’ll review your form setup and activate the feature for you.

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