**NOTE** please read our RRDB L!VE article HERE before proceeding.
Gain deeper insights into your leads beyond basic contact validation. The Household Financial Indicators add-on unlocks powerful consumer-level data to help you prioritize, segment, and target high-value leads with precision.
🔍 What Is It?
This optional feature enriches verified leads with detailed financial indicators and metrics based on anonymized household-level data. These insights allow you to:
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Prioritize high-income, high-spending, or creditworthy leads
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Filter out lower-scoring leads for efficiency
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Personalize outreach based on financial context
This enhancement is available for $1 per lead and integrates seamlessly into your existing RRDB L!VE verification workflow.
🧩 What Data Does It Provide?
📊 Household Financial Indicators
Each indicator is scored on a scale from Very High to Very Low:
| Indicator | Description |
|---|---|
| Household Income Level | Estimated income from wages and other sources |
| Spending Level | Estimated discretionary spending power after essentials |
| Active Credit Accounts | Relative number of active credit and loan accounts |
| Credit Utilization | Ratio of outstanding debt to available credit |
| Debt-to-Income Level | Estimated total debt compared to household income |
| Credit Score Level | Derived from anonymized credit profile segmentation |
📈 Household Financial Metrics
These are quantitative values for advanced filtering and lead scoring:
| Metric | Description |
|---|---|
| Household Income ($) | Annual income from all sources (wages, investments, etc.) |
| Spending ($) | Annual estimate of discretionary funds |
| Affluence Rating | Score (1–1000) based on spend, savings, and investability |
| Stability Rating | Score (1–1000) indicating financial resilience |
🧾 Required Information
To enable this feature for your leads, your forms must collect at minimum:
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Street Address (number and name)
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ZIP Code
Accuracy improves significantly if you also collect:
Full Name
Phone
City and State
🎯 Best For These Industries
This data is ideal for lead prioritization in industries such as:
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Insurance
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Finance
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Legal
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Home Services
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Real Estate
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Automotive
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Healthcare
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Education
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Travel & Hospitality
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E-commerce
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Retail
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Telecommunications
🚀 Want This Enabled?
If you’re interested in activating Household Financial Indicators on your account, please contact our team. We’ll review your form setup and activate the feature for you.
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